About FranFit

Since 1987, FranNet and the SBDC have celebrated success story after success story through a committed, national partnership. Even with the exceptional service both companies have provided for local businesses and entrepreneurs, FranNet has found a way to strengthen and deepen our relationship for the betterment of all clients. The integration of this program will improve the longevity of SBDC clients and offer a deeper understanding of an ever-widening audience.

The IFA’s Educational Foundation’s research shows that over 900,000 franchised businesses provide 21 million jobs and contribute $2.3 trillion to the U.S. private sector economy. FranNet’s experts work with select franchisors and evaluate various types of business opportunities in the marketplace today. Their scientific assessment tools focus on the client’s behavior profile, risk tolerance, communication style, financial background and other crucial factors. Your SBDC directors will be part of the counseling process that uses expert advice to guide people to their personal and professional goals.

After the program is in place, the SBDC directors will be fully equipped to provide service to individuals in the franchising sector with the knowledge, assistance and expertise of FranNet consultants. This service will, in turn, contribute to the SBDC’s necessary consulting hours and implement a more stable form of income for centers across the U.S. This new program will also allow ASBDC counselors to validate the client’s eventual local economic impact.

Open your eyes to a new way of thinking in considering what opportunities exist for your clients. The FranFit Program may be just the right fit.


The Faces of FranFit


Ruth Swain

Ruth is a small business champion and award-winning marketing and design expert. She has supported entrepreneurs and business growth for more than twenty years. Washington Magazine recognized Ruth for outstanding business marketing. She has received more than 20 Awards of Excellence for marketing campaigns, writing, web, television production, print and branding. She holds an international CFRE certification for lifetime achievement in strategic planning, fundraising, and marketing.

“Thank you, Kedma Ough, for starting. the FranFit program!” ~Ruth Swain


Megan Hundley

Megan Hundley graduated from the University of Kentucky in 2014. She has been with FranNet for over five years, beginning as the Social Media and Content Coordinator which quickly progressed to the Training & Support Manager.


Jania Bailey

Jania Bailey is the CEO of FranNet. Bailey has more than 30 years of experience in the banking and franchise industries. She worked for more than eight years, and in several different managerial capacities, with Fantastic Sams International, a hair care franchise. In her last position, she served as the regional manager for Fantastic Sams in Texas. Before that, she oversaw operational support and development for franchisees in a five-state region.

Take the next steps to becoming a FranFit certified ambassador. Advisers should start by talking to their director about whether this program is the right fit.